How To Market A Product
You might say I learned how to market a product by a process of trial and error, error. I do not feel like I am bragging too much when I say I have been called a visionary more than once. A lot of people see me as a pioneering and innovative designer. No one sees me as particularly practical, however, and practicality is a big part of what product marketing is all about. I never really bothered to think about product launches or publicity. I would send out a few press releases, market my product through word of mouth, and assume that it would sink or swim on its own merits.
Fortunately, small business owner was not my only title. I was marketing my own inventions as a comfortable little sideline in the hopes of one day striking it rich. I took flop after flop in stride, figuring that the time just wasn’t right. It probably could’ve gone on like this forever with none of my new and innovative designs making any money in I had not met a marketing expert.
She actually took me on as sort of a pity case. She was one of the premier regional experts in how to market a product and didn’t really need to work with me. Nonetheless, we bonded pretty quickly and I think she saw something innovative and promising in some of my design work. She did something almost unheard of in the industry, she agreed to do all the marketing work on spec for a cut of the profits. I guess like me, she did not really need the money. She made me her project.