Getting many Backlinks.
For a good position in search engines especially in Google links from other websites to the own site are very important. There are several types of links and it is always good to know something about it.
You can exchange links with another website. For that reason you get in touch with the webmaster and offer him a link. If he agrees you get a backlink from his site to your site. Those links are reciprocal links or Two Way Links. Bear in mind to ask for a link from related sites, they are more important to Google. Look for links from your competitors, they are most related. But you would rather sell your own product and do not want to advise the product of your competitors. more..getting many backlinks
By the way a Two Way Link is not very significant for a good position in Google, sure it is still better than no link. What Google likes are One Way Links. This is a link from another website to your site and there is no link from your website to the other website. Web directories give you such links. But they contribute less and less to a good ranking. One Way Links would be of course again the best of a competing website because they are very related. But nobody wants to link to your website and get nothing in return.
You can proceed rather different if you have 2 partners, B and C. You (A) link to B and B doesn’t link back to you (that would be reciprocal) he links to C. C then links to A. Everybody gets an incoming link, but for which there is no direct outgoing link. All are linked in a triangle: A -> B -> C -> A. Search engines evaluate each incoming link as a one-way link. This is the best for your ranking. more..getting many backlinks
So with intelligent linking you can achieve better ranking if you have many sites. But if you have only one or two websites? One Answer are Link Networks. These are networks of several thousands of sites of their members. For a low monthly fee, the three- or polygonal linking takes place over the network. more..increase your pagerank